New Paradigms for Design Professionals...


Thought leaders in business management have recently begun to recognize the importance of design and design thinking in formulating business strategies and implementation of integrated management decisions. As a result understanding the deployment and management of design processes and practices has become a major focus of capability development for the corporate sector. Particularly, the consumer-driven businesses perceive the role of design thinking as significant in developing and delivering innovative products and processes.

While the initial impetus for a programme comes from the recognition of its relevance for the profit-making businesses, the framework and methods can be meaningfully applied to the improvement of public services such as healthcare systems, transportation systems, public sanitation, public safety and security systems, and education-for-all. There are also many examples where designers have made a difference in the development of rural artisans by helping them translate their crafts into contemporary products successfully delivered in the urban markets. Designers have been continually discovering new challenges towards finding an appropriate balance between human wellbeing, economics, and environment.

Reference:  Vinai Kumar, Acting Dean, PG Campus Gandhinagar NID. Page 8 Young Designers 2009 National Institute of Design


...