Strategic Design Management

Strategic design management

Business managers and leaders now recognize the importance of design and design thinking in formulating business strategies and implementation of integrated management decisions. As a result understanding the deployment and management of design processes and practices has become a major focus of capability development for the corporate sector. Particularly, the consumer-driven businesses perceive the role of design thinking as significant in developing and delivering innovative products and processes.

Strategic design management is concerned with integrative and collaborative business management requiring a new breed of managers who are skilled at working with a wide range of multi-disciplinary inputs and diverse team members in order to achieve holistic and sustainable business solutions. An educational programme in strategic design management essentially needs to be conducted within a design thinking framework. The programme should be project-oriented, user-centred, and interactive in approach, and should finally culminate in an industry-based project with a view to connect students with the business world, and develop their skills and confidence in working with the real-life situations. The programme students, if they wish, can be given options to specialize in specific areas such as user research, branding, retail design and management, new product development, environmental design, and social development. The students can also perform applied research in design management with a view to develop new tools, methods, and processes.

Copyright (c) Vinai Kumar

...